Tramway21 creates meaning through communication and marketing

Respect – Meaning – Relevance

Our philosophy

We like to find sustainable solutions for developing brands, products and services that improve the lives of people.

We are convinced that the changes transforming our society are an opportunity to develop a “meaning” economy where markets serve mankind, and not vice-versa. We believe that a viable economy is one that produces social benefits and is not limited to financial returns.

“Social aspects must be an objective, the economy a means, and the environment a condition.”

Communication around sustainable development is a driver of change for brands and companies. It helps to clarify their positioning, to strengthen their values, create a competitive advantage and secure the commitment of their customers.

You have a clear understanding of your business and sector, we bring our communication and branding expertise to the table. By working together to understand the needs of your customers and users, we craft innovative solutions creating economic and social benefits for all involved parties.

In our connected world, innovative solutions often stand at the crossroads between digital and traditional channels. Our job is to work with you to identify the right balance between the wide variety of available tools and to use each one to its full potential.

Respect

We strongly believe that mutual respect and understanding are at the core of any long-term relationship between a brand and its customers.

Meaning

Customers need reasons to commit to a brand. They want meaning. Customers don’t buy a brand or a cause, they join it.

Relevance

A relevant message is one that meets the needs of a group sharing affinities and values. The more relevant the message, the less it needs to be repeated.

How we Work

We operate as a tight group of professionals accompanied by specialists, so as to form a customized team for each specific project.

The Tramway21 structure is deliberately flexible. After the briefing we select the specialists with the competencies we need to create the right team for the job.

Our knowledge of the sector enables us to bring together the most suitable people for any given project. They may be

communication or marketing specialists, or experts from another field altogether.

The team may consist of one, two, four or ten people, depending on the project needs. Our job is then to lead the team towards the client’s objectives, and guarantee quality standards along the way.

We see ourselves as a tram picking up passengers along its way and delivering them safely to their destination.

Communication

Core team members

Madeleine Leclercq

Founder, Account strategy

Marco Calant

Founder, Creative strategy

François Daubresse

Partner

Thierry Goemanne

Partner

Astrid Wauthier

Project Manager

Lilas Heinix

Motion Designer

Shanti Botman

Graphic Designer

Julien Den Doncker

Sustainability & Communication strategy

Nigel Bishop

Copywriter

Dirk De Smet

Copywriter

Valérie Snoeck

Producer

Sophie Norman

Art Director

Maud Samaha

Art Director

SOCIETY

Network of experts

PRODUCERS

Photography, sound, video

ONLINE BRANDING

Digital brand experiences

COPYWRITERS

The power of words

TRENDS ANALYSIS

What's truly relevant

SOCIOLOGISTS

Human behaviours

DOCTORS

Health market check-up

EVENTS AGENCIES

Each event is a job in itself

FARMERS

Down to Earth perspective

COMMUNITY MANAGERS

Nurturing communities

YOUNG TALENTS

Fresh perspectives

WEB DEVELOPERS

We all need code

TEACHERS

Working with the future

CONTENT PROVIDERS

Because content is still king

DESIGNERS

More than just fresh paint