iU is neither a chemist nor a perfume shop, but a place of discovery and sharing aiming for the well-being.
For 20 years, iU has been offering care products for body & skin. The brand is particularly noted for the expertise of its consultants, guiding customers to the most appropriate care for their needs.
In 2008, Tram 21 contributed to the change of name, identity and positioning.
The goal: to make iU the skin specialist, the leading drugstore. With this new name, new positioning and an innovative concept store, Tram 21 strengthened the position of iU in the fields of cosmetology, dietetics, body treatments and babies. iU now places the individual at the center of its concerns and adapts to the needs and requirements of each customer.
Online & Oflfline brand
With a sound and appropriate communication (offline and online) in both mainstream media and point of sale equipment, iU has also evolved in the digital world (ecommerce platform and social network).
Each month, a creative and thematic communication is established to support a range of products selected by iU.
Here are some other case studies you might find interesting.
162 measures for Walloon citizens.
Think earlier about later.
Belgium’s pioneering drugstore.
A Big B for a Big Bang campaign
Smart design for every space
Musiq3 changes its tone