Tramway21 creates meaning through communication and marketing
Respect – Meaning – Relevance
Our philosophy
We like to find sustainable solutions for developing brands, products and services that improve the lives of people.
We are convinced that the changes transforming our society are an opportunity to develop a “meaning” economy where markets serve mankind, and not vice-versa. We believe that a viable economy is one that produces social benefits and is not limited to financial returns.
“Social aspects must be an objective, the economy a means, and the environment a condition.”
Communication around sustainable development is a driver of change for brands and companies. It helps to clarify their positioning, to strengthen their values, create a competitive advantage and secure the commitment of their customers.
You have a clear understanding of your business and sector, we bring our communication and branding expertise to the table. By working together to understand the needs of your customers and users, we craft innovative solutions creating economic and social benefits for all involved parties.
In our connected world, innovative solutions often stand at the crossroads between digital and traditional channels. Our job is to work with you to identify the right balance between the wide variety of available tools and to use each one to its full potential.
Respect
We strongly believe that mutual respect and understanding are at the core of any long-term relationship between a brand and its customers.
Meaning
Customers need reasons to commit to a brand. They want meaning. Customers don’t buy a brand or a cause, they join it.
Relevance
A relevant message is one that meets the needs of a group sharing affinities and values. The more relevant the message, the less it needs to be repeated.
How we Work
We operate as a tight group of professionals accompanied by specialists, so as to form a customized team for each specific project.
The Tramway21 structure is deliberately flexible. After the briefing we select the specialists with the competencies we need to create the right team for the job.
Our knowledge of the sector enables us to bring together the most suitable people for any given project. They may be
communication or marketing specialists, or experts from another field altogether.
The team may consist of one, two, four or ten people, depending on the project needs. Our job is then to lead the team towards the client’s objectives, and guarantee quality standards along the way.
We see ourselves as a tram picking up passengers along its way and delivering them safely to their destination.
Communication
Core team members
François Daubresse
Partner
Thierry Goemanne
Partner
Alexandra Carosielli
Graphic Designer
Lilas Heinix
Motion Designer
Madeleine Leclercq
Strategy
Sophie Norman
Art Director
Sophie Gunsbourg
Producer
Dirk De Smet
Copywriter
Jens Wolfs
Graphic Designer
Maxim Deliège
Art Director
Nigel Bishop
Copywriter
SOCIETY
Network of experts
PRODUCERS
Photography, sound, video
ONLINE BRANDING
Digital brand experiences
COPYWRITERS
The power of words
TRENDS ANALYSIS
What's truly relevant
SOCIOLOGISTS
Human behaviours
DOCTORS
Health market check-up
EVENTS AGENCIES
Each event is a job in itself
FARMERS
Down to Earth perspective
COMMUNITY MANAGERS
Nurturing communities
YOUNG TALENTS
Fresh perspectives
WEB DEVELOPERS
We all need code
TEACHERS
Working with the future
CONTENT PROVIDERS
Because content is still king
DESIGNERS
More than just fresh paint