CBC
#FaitesLePoint
Take stock of your property project with CBC Bank.
About the project
According to the property survey carried out by CBC Bank & Insurance at the end of 2018, Belgians still have bricks in their blood.
Le Point Immo: a new diagnostic tool.
CBC has developed a brand-new online diagnostic tool for prospective buyers. The principle is simple: a series of questions people ask – or should ask – themselves, with answers in the form of articles and tutorials to help them prepare their purchase.
This new tool, aptly named “Le Point Immo”, gave rise to a web, radio and POS campaign of the kind Tramway21 knows so well. It highlights reflection and questioning about the philosophical and more practical aspects of property. The questions are of course adapted to the user’s profile: the concerns aren’t the same at 25 for a first purchase as at 50 for an investment or to help one’s children.
Three tutorials were produced to answer the questions CBC clients ask themselves during their property project.
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