#RespectInvest

Today, talking about socially responsible investments raises many questions: Is it profitable? What exactly does ‘socially responsible’ mean? Are these investments safe? These are all questions that can hinder an investor.

In our strategic thinking, we observed that a large part of the population has already adopted responsible behaviors on issues like travelling, housing or energy.

Those tend to be oriented towards sustainability, so why not do the same with investments? This is precisely what we propose to the general public: to make investments that reflect their values. The campaign is divided into 3 main subjects: child labor, ocean pollution, waste recycling and implemented into different medias: film vision, radio, print, digital, POS.

It seems that from now, investing can be civic act.