Bruxelles Mobilité
#JoinTheMove
Creating a citizen brand whose benefits are both individual and collective. A brand that includes citizens as the main actors and beneficiaries of mobility in Brussels.
About the project
Mobility. The Brussels headache for many years now. A subject that pits people against each other and divides them, especially road users. Some feel poorly protected, others feel excluded, others still feel poorly served. Like every major capital, Brussels has to rethink the way it moves. Because the real challenge is right there: combining economic development and growing mobility needs while ensuring a better quality of life and sustainable development.
A campaign to recall this core mission, explain its purpose and rally citizens around this major project.
The campaign highlights this state of mind and a new way of (con)ceiving mobility. A vision that brings people together (users, stakeholders, decision-makers) to create a calmer community, ready to try new forms of mobility and combine them according to their needs.
All of this with a unifying call to action – for stakeholders, users, local authorities, long-standing partners or one-day allies alike. One single motto: “JOIN THE MOVE.”
Creating a unifying brand that offers multiple solutions which complement and reinforce one another. A living brand, constantly on the move, empathetic, open to ideas and experiences, and confident in its citizens’ ability to change the city.
Go back
all our projects
