Musiq’3
#ChangerDair
After two years of complete silence in communicating, Musiq’3 speaks again and this time with Tramway21.
About the project
And in two years, we can say that things have changed significantly at the small RTBF radio.
The bulk of the work was strategic. What story to tell? Why all these changes and especially for who?
Hence Tramway21 launched this idea of an “alternative” radio. And what if the real alternative in the Belgian radio landscape was Musiq3?
A radio really apart from the others? Whose mission is not to satisfy a few insiders but to take the public away from the daily grind?
From this reflection was born the “Changez d’airs” campaign (yes with an “s”).
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