Quai10
#Quai10sur10
The Quai 10 cinema isn't giving up on the students who flunked their second-chance English exam.
About the project
For many language students, the end of June doesn’t mean tanning and beaches. They have to wait for the second-chance exams in September to move up to the next level.
Quai 10 – the only 100% original-version cinema in Charleroi – doesn’t abandon them: it slipped a free membership into the report cards of students who failed, so they can revise all summer in front of the best original-version films.
The campaign was also relayed on social media and through outdoor advertising, inviting failing students to show up at the cinema with proof of their second-chance exam in exchange for a membership.
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