Tramway21

KBC Brussels

One of the biggest Belgian player in the bank & insurance sector, KBC Group, present in Belgium with 2 brands (CBC & KBC) wanted to maximalise it’s customer centric and regional approach by creating a specific branch in Brussels.
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The context

Brussels… multicultural, open, welcoming…

The European capital and a fully-fledged region where 170 languages are spoken. Such diversity makes it truly unique. Up until now, no bank-insurer has offered a specific approach for those who love, live and work in Brussels.

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What we did

By launching KBC Brussels, we aim to fill this gap point: a unique city deserves a unique approach.

Thanks to their deep local knowhow, KBC Brussels will be a Better Bank & insurance company for the people living and working in Brussels. A Better understanding for a Better Business, housing, mobility, life… for a Better Brussels.

We created a complete through the line campaign starting with the 400 employees turning them into brand ambassadors

Then we informed the clients, stakeholders, press… thanks to DM & PR tools.

  • Massive outdoor
  • Radio
  • Press campaign
  • Digital and social media
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