The briefing had two specificities. The first one was to find a way to launch their new fidelity program. And the second request was to empower their vision.
Multipharma has a different positioning compared to other pharmacies and they don’t want to be seen as a supermarket for medication, but as a real partner, an ally of people’s health and wellbeing.
It’s in the company’s DNA as a cooperation that we find the concept of Multipharma’s new positioning. A tagline added the company’s identity reflects that positioning. ‘Ensemble, inventons la santé collaborative’’
Today, co-operatives are making their mark. People no longer rely on public and political authorities to improve their situation. They work together. We can only see the success of co-renting, coworking, etc.
Multipharma believes that if things are done collectively, everyone benefits from it. This vision can be found at all levels of the new campaign.
The above themes and vision were covered in a movie, different print materials for distribution in pharmacies, online and digital presence and adverts in the Multimag.
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